Subject Position and Discourse Analysis Essay Example | Topics and Well Written Essays - 2000 words

Subject Position and Discourse Analysis - Essay Example The Person Peter Smith is in seven situations all at the same time. Subject positioning is the constant shifting from one position to another because a person has many subject positions in one discourse. A person, in a small group gathering, could be the mother to a daughter, an Asian woman to a white man, a fat person to a slim one, a Florida resident to a Virginian and the like. Discourses are then constructed to fit the given situation or position a person is in. The defining in positive of one position will generate the "other" position automatically. The woman position means there is a man position. Fraser said that Hegemony is the "discursive face of power".(Bingham,1994) In a hospital situation, when a patient is being interviewed by the doctor, the doctor tries to get as much information regarding the medical history of the patient. The patient, not knowing a medical jargon, will try to explain, in a subject position of patient/doctor, her complete medical history. People will look at a pregnant woman and they will understand her body language and give her advices (Davies and Harre, 1990). The viewer crosses the threshold of the concrete work of art. ... (Hein,1998) In a storytelling situation, When a person speaks of his or her personal pains in a love relationship, the listener sympathizes with the speaker because they both feel the same situation. Van Langehove and Harre describes this as the giving of ACCOUNTS (accountive) of other people's behavior. PERFORMATIVE. This occurs when the student PERFORMS. This is evident in the social and communicative skills that a person makes in front of a real live audience. Prosody is an integral part of the reading process. Teachers aid the students, in the growing years, to gain the competency need for communication using verbal PERFORMANCE to be beneficial to both the reader and the listener.According to Miller, Steiner & Larson in 1996, the integrated language arts & reading program as well as the reading and writing lessons are authentic activities that can be incorporated into content areas such as science. (Bucher,2003) Performance positioning can also be greatly enhanced with the use of Prosody. This is language put to music. Prosody uses patterns of pitch, rhythm, and loudness that a person uses creates native sounding and emphatic speech. (Wennerstrom,2001) When a person does an activity together with the other person this is called performance positioning.Discourse analysis only discusses the details or micro of what message a person communicates. Whereas, subject positioning is more macro. It takes into consideration the economy, business and the entire environment when the communication was sent from the speaker to the listener.Subject positioning is better than discourse analysis because discourse analysis explains the effect of what has

Starbucks Coffee Shop Essay Example | Topics and Well Written Essays - 2500 words

Starbucks Coffee Shop - Essay Example The Starbucks brand has been known not only for its coffee and food, but mostly for being one of the companies which incorporates customer service as part of its brand proposition. Over the years, Starbucks has positioned itself as the third place, next to home, and office or school. This so-called Starbucks experience embodies the intangible aspect of the store's brand offer. The core products that Starbucks offers are tea, coffee and pastries. However, even though being a coffee shop does not confine the Starbucks brand as a store where such products can be bought. This intangible (Gabbott & Hogg, 1994) that accompanies the products that consumers pay for is comprised of the total experience they get in the form of service from the shop's crews. Apart from the physical product such as coffee and food, the service in the Starbucks requires customers to participate in the service. This according to Wolak, Kalafatis and Harris (1998) is the inseparability characteristic of service. Because consumption cannot be separated from the provider which is the Starbucks' staff, what Starbucks offers can only be achieved by the customer by participating in the service, i.e. placing her order, and paying and waiting for her drink. That is, it is required on the customer's part to personally take part in the service, which they do so by queuing in the line and waiting for her turn, placing the order that they desire and then waiting for it, either on the table (for food) or at the counter (for coffee). This is the inseparability of Starbucks. Variability/heterogeneity The third dimension of service according to Gabbott and Hogg (1994) is the heterogeneity of the service. In terms of Starbucks' service, its variability lies in the difference between employees at the service counter who greet the consumers. While the way employees get orders from employees and serve them their drink vary less, the methods as regards employees approach to interacting with the employees varies in terms of the way they greet their customers. This is because in the former action, the idea behind the action is the same; that is, the employee takes the order, processes it and delivers it to the customers. In the latter performance, although the idea is the same, there are reasons for variations that depend on the employees' ability to interact with the customer. Perishability The fourth dimension of service is perishability or its dependence on time as regards its consumption (Wolak, Kalafatis & Harris, 1998). Starbucks' service is perishable in that as the customers become more aware of the inability of supply of service, they can opt to